Internet Marketing and Search Engine Optimisation

Want to make more money from your website? Increase the number of visitors? Then get in touch with us.

We help our customers to achieve results on the internet. When we work with our clients, marketing is not an afterthought - if your business is to make money, sell your product or get yourself known, then a great website alone is not going do the trick. Your message has to be spread to those who are interested, people need to find you in the search engines and relationships need to be fostered with your existing clients or members.

We work directly with our clients to come up with what we term a 'holistic marketing solution'. We believe a combinational approach to marketing offers clients the best chances of achieving visibility and revenue from the internet.

In combination with our internet strategy work, we provide marketing strategy to our clients so that they have a clear picture of what to expect and what their best plan of action is. Ideally, we conduct this work at the early stages of product development - this helps to ensure that any development work we're doing is developed with the customer in mind, and that the website being built becomes something important or useful in their lives.

In the early stages, we suggest (and can help) you think about the following:

Market analysis, customer profiling

• How would you define your market?
• What appeals to them?
• What are their habits and patterns?
• Have other companies already cornered the market? If so, how can you be better or different?
• How can you keep your customers coming back to your website? How can you increase revenue and maintain loyalty?

Revenue generating opportunities

• How can you get the best return on investment for our web presence?
• Have you filled all of the holes in our market?
• How can you acquire new customers?
• How do you retain and promote to existing customers?

Features and Usability

• Does your website currently appeal to their needs?
• Can your customers easily find the information / product / service that they are looking for?
• Does the site look reputable? Do people trust the information / product / service we are providing?

Search engines

• Where will your customers be going to find a site like yours?
• Is your site accessible to the search engines?
• How easily can people find you in the search engines?
• What keywords are people using to find you?
• How can we maximise your chances of maintaining your position?

Our work with customers generally begins with a core plan, consisting of the following:

1. Strategy - working with you to answer all of the questions above
2. Metrics and monitoring - giving you a process so that your success can be analysed, measured and further improved
3. Search engine work -
   • spider checks to determine if your site is accessible to search engines
   • position analysis and monitoring
   • keyword analysis (your site's current keyword densities
   • page optimisation for spiders
4. Customer-focused initiatives
5. Communication flow with customers - Contact forms, newsletter campaigns, support
6. Ad campaigns
7. Directory submissions and link-building campaigns

At more advanced levels, we work with customers on the following:

• Micro-sites / portal model
• Viral marketing
• Affiliate program implementation, reward and loyalty schemes
• Customer tracking
• Community development
• Blogging and Podcasting
• Promoting to Google related technologies: Google Images, Froogle and Google Site Maps
• New markets and opportunity analysis
• Generating revenue through hosting other people's ad campaigns

Interested in working with us? See our rates page for more information or get in touch with us to discuss your needs further.